Mojo — Repositioning
MOJO is a leadership development platform founded by Ben Crowe, trusted by elite athletes and organisations worldwide. I helped reposition it from a consumer product into one that could also sell to enterprise teams.
The problem
MOJO had a strong individual product but no credible path into B2B — the website and experience weren't built to speak to organisations at all.
The work
Designed a single experience serving both individuals and enterprise teams, built a dedicated teams offering with onboarding tailored to different career stages, and supported the brand repositioning needed to be trusted in B2B conversations.
Outcome
revenue channel opened for enterprise clients
one experience serving individuals and teams
onboarding tracks by career stage
For more details on the project, contact me for a deep dive on the topic — hello@jacoblaird.com.